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hello world. i am the RAB. my name is Ryan. here i tag, reblog, link, comment, share, recommend, tweet, rate, stream, moblog, microblog, life stream and sometimes blog. i am a connector. i'm into declarative living. oh, and i like to review movies infrequently also. btw, here is a standard disclaimer. sharing is caring: blip.fm tumbltape blog feeds shared nothing tumblr twitpic location

permalink Noteworthy Social Media Reads
The Hierarchy of Tweets

Noteworthy Social Media Reads

The Hierarchy of Tweets

permalink
Markets are not about features, or about what you remember, they’re about the map in people’s minds, and about the impressions products leave, not the details. In Marketing Warfare, they depict the marketplace as a battlefield, and used the principles outlined by the Prussian general Carl von Clauswitz in his writing about war. Minds are where the war is fought. Then they depict the market as a collection of ladders. On each ladder there’s a number one, two and three in any market. Every marketer thinks his or her product is unique and stands alone, but what’s important is what the prospect thinks. In colas there’s Coke, Pepsi and everyone else. Poor 7Up wasn’t even on the ladder, so they invented a new one called Uncola. It worked (but it usually doesn’t).