First of all, all of these newer, growing services are about sharing images (and let’s even throw Google+ in there, with its growing community of photographers and powerful image tools.) Clearly, as you’ve read here for some time on Convince and Convert, Visual Marketing is a thing.
Remember that received wisdom that 80% of us were consumers, 19% curators, and 1% creators? Intagram, Snapchat, and Vine have thrown those ratios out the window, as long as we are comfortable with an evolution in what “creating content” means.
We are not all going to be bloggers. And there is likely a finite cap on the percentage of Americans who want to broadcast their thoughts to people they don’t know (i.e., Tweet.) But sharing images is a basic human behavior, passed down from when your family pulled out the slide projector, or VCR, or Flip recorder (depending on your particular vintage.)
There is a second thing these services have in common, however, and that’s this: they are designed around sharing experiences. While Twitter’s origins were centered around “what is happening,” these newer, mobile networks are based around “what are you doing?” And if I want to share what I am doing or experiencing, I am increasingly more likely to do that with 2-3 thumb presses than with 141 thumb presses.
New visual networks aren’t training us in new behaviors; rather, they are facilitating behaviors we are already trained in.
- Tom Webster, @webby2001