This is instant and addictive, a ritual that conventional TV cannot duplicate, which is why people tether themselves to devices, and the experience of watching a game feels like participating in a loud, virtual, interactive roast. Digital chatter is often far more entertaining than the programming itself. (This is true of most live events. Nobody really hosts the Oscars anymore. Twitter hosts the Oscars.) Television attempts to harness aspects of the online mob, but it’s usually unsatisfying, corporate, stripped of the irresistible rough edges. Merely watching a game on TV—just lying there on the couch, taking in the play-by-play, the commentary—now feels as quaint as knitting.
Totally agree. What’s always been strange to me is that my Twitter habits change so much when I’m watching a live sporting event. I can’t help myself. I simply must trash-tweet.