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hello world. my name is Ryan Alexander Boyles. often, it's pronounced the RAB. i'm into declarative living. i am a connector. this is my life-stream / tumblr / blog. call it what you will. find my sxsw posts. any questions, ask me anything! btw, here is a standard disclaimer.

 

"Obviously, the meaning of life is to sell more IBM services, and thereby pave the way for our machine overlords to fulfill their destiny and claim the Earth as their own.

That, or it’s 42.”

(via Ad of the Day: IBM Ran 62 Different Spots on the Masters. So, How Did That Go? | Adweek)

I gotta say now, I’m going to recommend this book to all of my marketing colleagues garyvaynerchuk. I read it on the plane on the way to Vegas this morning. Good follow-up to the Thank You Economy.

I gotta say now, I’m going to recommend this book to all of my marketing colleagues garyvaynerchuk. I read it on the plane on the way to Vegas this morning. Good follow-up to the Thank You Economy.

The toys [are] far more color coded than four decades ago. Back then bikes, trucks, airplanes and even dolls sported a wide range of bright colors—red, green, yellow as well as shades of blue and rose. The pink/lavender vs. black/dark navy dichotomy is a division that, among other things, probably helps sales. Teach children and parents the color-code and you double your market. What little brother will want to settle for his big sister’s pink tricycle?

Pause-giving read on marketing at its most culturally toxic: color-coding toys by gender. For a visceral case study, see The Pink & Blue Projects (via explore-blog)