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hello world. my name is Ryan Alexander Boyles. often, it's pronounced the RAB. i'm into declarative living. i am a connector. this is my life-stream / tumblr / blog. call it what you will. find my sxsw posts. any questions, ask me anything! btw, here is a standard disclaimer.

 

The only real way to optimize for social spread is in the nature of the content itself. There’s no way to game email or people’s instant messages. There’s no power users you can contact. There’s no algorithms to understand. This is pure social, uncut

Alexis Madrigal quoted in Dark Social Explained

I think it’s at a critical juncture right now. With all the commentary that’s been going on about Facebook and the loss of organic reach, obviously, how the paid component to social evolves is critical. Outside of Ford and looking at the industry overall, it saddens me how social has been co-opted by marketing to become just another mass advertising/marketing channel. I think the promise of social is about relationship development, and I have always said that. All the talks I’ve given about Ford’s progress has concentrated on attention and trust. While advertising can get you the attention by interrupting people, it’s more important to build relationships with customers and other people you want to reach. And I think communications and marketing and customer service have to band together around social. Look at what came out of The New York Times last week. The entire Facebook presence of the Times has been abdicated to the business side, and the journalists don’t have any say there. It’s really important for these groups to come together and understand how they can actually play off of each other. I think that’s where the future of social lies.

Scott Monty discusses where he sees social media heading next in An Adweek Interview With About Leaving Ford and the Future of Social Media

We have to do a better job of listening — listening to what the consumer wants, listening to what the consumer is saying about our product — rather than being so focused on what’s the next platform we’re going to use to go advertise, because that’s where the value is.

@ScottMonty in interview with Automotive News earlier this year (Ford’s head of digital media communications departs)

Remember that it made no sense for Apple to buy SoundJam MP, an MP3 player and media sync system, in 1999. The company made a basic desktop music player and was relatively unknown in the market. In fact, in 1999 it wasn’t even certain that the MP3 would take off. Napster launched in June 1999 and died soon after. Why, then, would Apple want an arguably small-fry MP3 player app? On January 1, 2001, SoundJam MP turned into iTunes 1.0.

"Obviously, the meaning of life is to sell more IBM services, and thereby pave the way for our machine overlords to fulfill their destiny and claim the Earth as their own.

That, or it’s 42.”

(via Ad of the Day: IBM Ran 62 Different Spots on the Masters. So, How Did That Go? | Adweek)