When I see people really think about social media and business, they always ask the question, “Who owns social media?” This question has a lot of answers. Some people argue marketing. Other people argue PR. I’ve even seen it be argued that HR owns social media. At the end of the day, most people agree that no single department in a company owns social media, and it’s up to the everyone to use it correctly to promote and serve the busineses purposes.
That’s positive, wonderful and unfortunately idealistic thinking. When I look at the question, I tend to turn it around on itself. I think about who really owns social media, and when I boil it down, the answer is always a corporation.