[secondary artif@cts]

Rule 32: Enjoy the little things.

Sat, 07 Nov 2009 12:01:35 -0500

Rule 32: Enjoy the little things.

Zombieland as Lego mini-figures. Brick up or shut-up!

Sat, 07 Nov 2009 11:58:55 -0500

Zombieland as Lego mini-figures. Brick up or shut-up!

Mustached Mini-figures

Sat, 07 Nov 2009 11:55:42 -0500

Mustached Mini-figures

Ryan Boyles is at Internet Summit 2009 - Raleigh, NC -...

Fri, 06 Nov 2009 15:12:19 -0500

Ryan Boyles is at Internet Summit 2009 - Raleigh, NC - Whrrl

Photos from the 2nd Annual Internet Summit.

Retweets feature coming soon to Twitter

Fri, 06 Nov 2009 10:44:54 -0500

Retweets feature coming soon to Twitter:

If you can only create 20 Twitter lists, then shouldn’t you be able to search and discover other existing lists to follow? I think so. Anyway, as I was looking for Search APIs for lists, I found some new “coming soon” entries in the Twitter Search API reference wiki and this was also announced on the twitter blog last evening.

San Francisco

Wed, 04 Nov 2009 14:59:06 -0500

Posted via web from mobthink’s posterous | Comment »

Ryan Boyles is at Enterprise2.0 SF ...

Tue, 03 Nov 2009 20:58:24 -0500

Ryan Boyles is at Enterprise2.0 SF - San Francisco, CA - Whrrl

Enterprise2.0 SF

2009 – The Year of “A-ha!”

Tue, 03 Nov 2009 20:07:05 -0500

2009 – The Year of “A-ha!”:

via Enterprise 2.0 Blog - on Tammy Erickson’s Tuesday morning keynote

FREE PowerPoint Twitter Tools | SAP Web 2.0 Reference...

Tue, 03 Nov 2009 19:35:11 -0500

FREE PowerPoint Twitter Tools | SAP Web 2.0

Reference from Social Analytics: A New Source of Business Intelligence panel at Enterprise2.0 conference and Timo Elliott.

FREE PowerPoint Twitter Tools | SAP Web 2.0 Reference from...

Tue, 03 Nov 2009 19:32:23 -0500

FREE PowerPoint Twitter Tools | SAP Web 2.0

Reference from Social Analytics: A New Source of Business Intelligence panel at Enterprise2.0 conference and Timo Elliott.

Dion Hinchcliffe Exploring E2.0 Methodologies #e2conf-26 live-blog

Tue, 03 Nov 2009 14:03:29 -0500

dion hinchcliffe - exploring early enterprise2.0 methodologies

#e2conf-26 hashtag

topics for today

innovator’s dilemma - how do we disrupt ourselves before our competition does?
how to handle innovation that happens faster than the organization can absorb?
types of enterprise2.0

SLATES methodology

became FLATNESSES

slides available after for your study

community management “most essential” to success and health

cost of project

tools 15%

integration, customization 25%

community management 25%

it support 15%

project/ change mgmt 20%

your mileage will vary

SAP talks about hidden cost of community mgmt

at first 90% us, 10% them

agile processes

rapid course corrections

essentially the spirit of e2.0

make discoveries all the time that change requirements

business doesn’t like this type of planning

1 way of implementing e2.0, the Hinchcliffe way

identify - biz opp, risks, priorities, budget

prepare - strategy, comm plan, setting expectations (most important), policy of when to use tools, how to use tools, build skills/training, measurement plan, infrastructure

assess - understand competencies, understand stakeholder concerns, understand initiatives

pilot - create social computing env, build critical mass, capture lessons learned (agile), build

roll-out - expand audience and reach

manage - community mgmt, guide-direct-moderate (don’t control),

there is a social computing help desk (easy way to explain it - to keep it healthy and show it’s value)

this job is never finished, this is the long term commitment, this is what you’ll be doing as long as you exist

ECM - biggest related industry to draw best practices from

AIM is best example of this

Emergent Architecture is big thing from this year

focus on creating adaptive processes - growth->refinement->disruption->renewnal as change comes into the organization

also informs the community management process

deloitte’s ecm process

ross dawson’s enterprise2.0 impl framework

social media delivery process http://gauravonomics.com

more focus on data mining, tools, linear process, consumer

Roundabouts model 0.3 - like it b/c it’s more mature as a dashboard to tell you what to do

the app gap model

blueprint mazyar hedayat - good for validation but too light on community

conclusions

still at low level of maturity

existing frameworks usually miss key e2.0 elements today

adaption best parts you think you need is often best strategy

improvements are coming but ‘unified process’ for e2.0 not there

slides available in conference portal and by email info@hinchcliffeandco.com

Best E2conf Tweets Twitter List by Ryan Boyles on Listorious

Tue, 03 Nov 2009 13:22:22 -0500

Best E2conf Tweets Twitter List by Ryan Boyles on Listorious:

Please recommend people to add to this list. Twitter search is toast this morning. I’m also sharing my tweetgrid layout for use with 4 columns, including #e2conf stream, speakers list, this list, and the session i am in.

McAfee Keynote E2conf-9 Live-blog

Tue, 03 Nov 2009 12:42:00 -0500

andrew mcafee keynote

E2conf-9 hashtag

victory - the good

adoption in the face of the recession
mckinsey study shows benefits to org’s that adopt enterprise2.0 - 3rd of it’s kind study, input from champions (skew possible). but given these benefit numbers ”i can’t understand why companies aren’t stampeding towards these tools”
20adoption council
bizarre popularity of sharepoint - i don’t mean sp sucks, but b/c of the increasing demand for solutions like this
US intelligence community - they declare ”we know when we don’t share information, people die.”

snatching defeat - the bad

1. declaring war on the enterprise

calling “the Enterprise” obsolete isn’t a great adoption (or marketing) strategy
marxists’ apartment a microcosm of why marxism doesn’t work

2. allow walled gardens to flourish

do not create more silos with each group that wants some of that
one of the deep reasons that the web works, is that there is one web

3. accentuate the negative

i used to a big fan of this
Ross Mayfield said in conversation “when i look at the program - all i see is focus on downsides and risks”
this caused me to rethink the way we’re presenting these topics
risks are manageable - intelligence community has shown this

4. replace email

checking email is a bad disruption to personal interaction and collaboration
C suite likes the one stop shop approach of email

5. fall in love with features

we don’t need more features, we need features that work better
ask yourself, what is the simpliest thing that could work?

6. overuse the word “social”

it’s good that we’re not trying to automate people out of work
never come across a pragmatic line manager that likes the word “social” to describe his business
best thing is that it’s neutral and accurate
worst thing is that it’s a waste of time
i’m not running a social club, i’m running a business
social describes a picture of smelly hippies and free love to some

E2conf-2 Live Blog

Mon, 02 Nov 2009 22:33:00 -0500

E2conf-2 Live Blog:

raw notes; will clean up later…

speaker connie bensen

http://conniebensen.com

http://sm2.techrigy.com

session hashtag e2conf-2

november 2 2009

background

library/offline - working for 12 years

got addicted to the online community space

company in UK - but global

work remote - live in MN, 60 miles from starbucks

community manager’s role in the sales funnel

the budget of the CM was the marketing budget

hard to justify the CM salary when you’re not selling in SMB

E2conf in June - feedback and lessons

we’re all in agreement that we should be doing this

big question in june: how do you shorten the sales cycle?

question from june feedback; talk about “how”

that should be changed to Conversions.

the role(s)

the role is called so many things, but the key is that it requires a person

no where in here do i suggest that you should build a community

first part of your engagement is to go where the people are

if you chose to build a community it should be based on a business objective

because it’s expensive and requires long term commitment

the ROI

bring outside ideas into organization

generate more word of mouth

increase customer loyalty

….. look for slideshare preso later

ref: j owyang’s three spheres of web strategy

http://www.web-strategist.com/blog/2007/08/26/web-strategy-the-three-spheres-of-web-strategy-and-the-skills-required/

read groundswell

http://blogs.forrester.com/groundswell/

first role of community is listening

brand monitoring

ref: d armano’s stairway of brand heaven and hell

http://darmano.typepad.com/logic_emotion/2008/06/brand-stairway.html

governance and privacy

look at negative comments as opportunity for engagement

need for crisis plan

look at scott monty, ford case

get sales in social media space

create things internally to teach the different people in orgs

finding time to do community - takes 15-30 minutes per day to be consistent and get involved

need to show contribution through social media

if you need to use the word campaign, then use it, but still do engagement

measuring

it should be easy to decide what to measure, measure what your goal is

estimate it

spend 3 months to establish baseline if you can

to measure immediately, then start benchmark

create a strategy

establish objectives

set goals in terms of % change desired

the goals drive what will be measured

benchmark existing levels

identify who will own various aspects

provide training

set goals to measure

bring outside ideas into organization

generate more word or mouth

increase customer loyalty

increase product … see slideshare later

tip - choose 1 or 2

benchmark the % change to reach

inbound strategy

create content

syndicate

lead gen

freemium version

some references

ref: conversation prism from brian solis and jess3

http://theconversationprism.com/

ref: social seo - lee oden http://toprankblog.com

Behold The Conversation Prism

Mon, 02 Nov 2009 22:26:00 -0500

Behold The Conversation Prism:

The Conversation Prism by Brian Solis and Jesse Thomas

Reference in Redefining Customer Engagement workshop at Enterprise2.0 San Francisco.

Ryan Boyles’s Monday Afternoon at Pier 39 San Francisco -...

Mon, 02 Nov 2009 20:54:00 -0500

Ryan Boyles’s Monday Afternoon at Pier 39 San Francisco - Whrrl

(More stories at Pier 39 San Francisco Powered by Whrrl)

E2Conf SF Speakers

Mon, 02 Nov 2009 16:29:28 -0500

E2Conf SF Speakers:

hrrrthrrr: Make-up art based from original paintings by Roy...

Mon, 02 Nov 2009 13:56:15 -0500

hrrrthrrr:

Make-up art based from original paintings by Roy Lichtenstein

Awesome Real Comic-book character for Halloween.

Why you should Measure & Monitor Social Media Reference in...

Mon, 02 Nov 2009 13:46:00 -0500

Why you should Measure & Monitor Social Media

Reference in Redefining Customer Engagement workshop at Enterprise2.0 San Francisco.
View more presentations from Connie Bensen.

Logic+Emotion: Stairway to Brand Heaven & Hell Reference in...

Mon, 02 Nov 2009 13:22:13 -0500

Logic+Emotion: Stairway to Brand Heaven & Hell

Reference in Redefining Customer Engagement workshop at Enterprise2.0 San Francisco.